Burger joint relishes upper east side location

Published on May 31, 2004

Second Avenue is getting yet another burger joint, but this one is going to be a Better Burger. Louis Lanza, chief executive of Better Burger, has inked a deal for his third health-oriented fast food spot.

The eatery is slated to open by Labor Day at 1614 Second Ave., between East 83rd and East 84th streets. The asking rent for the 1,600-square-foot space was $125 per square foot. Dobbs Associates Inc. represented the tenant; Newmark New Spectrum Retail represented the landlord, Elk Investors.

Better Burger features organic beef burgers, tuna burgers and other health-oriented fare. The new site will have 50 seats, twice the number at its sister eateries in Chelsea and Murray Hill. Mr. Lanza acknowledges that there is plenty of Upper East Side competition, but he is banking on his hunch that there aren't enough healthful alternatives.

Next up is the Upper West Side. Mr. Lanza hopes to find a location there by the time the new spot opens.

-Louise Kramer


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